Experience Design
We design mobile and web interfaces with clear flows, predictable state changes, and system-aware UX logic, especially in products with automation or real-world components.
About Studio Elsa
We are a collaboration with regional content producers, designers, and engineers focused on a creative exploration of projects we love, including start-ups and established community friendly companies. We work together on projects creating digital solutions and services.
What we do
Motion & Story
We explain complex processes using motion: onboarding sequences, system-state transitions, and concise "how it works" stories that clarify what software and hardware are doing.
Creative & Identity
Identity, UI kits, and layout systems that scale across digital, print, and product communication. Clean shape language, thoughtful typography, and consistent motion rules.
Platforms & Systems
Front-end engineering with JavaScript/TypeScript and Node.js, accessible component libraries, semantic markup, lightweight services, and content platforms that slot smoothly into existing infrastructures.
Case Spotlight: Circle K EasyWay
Touchless Mobile Payment
We designed UI states, produced the "How it works" explainer, and visualized the touchless payment process, clarifying recognition, authorization, and fueling so customers understood an otherwise invisible flow.
The experience supports multi-market deployment across Europe and has passed the 1M+ "Pay by Plate" transactions milestone.