Lucidity Case Study
From proof of concept to the real app: design and engineering for a physician job platform.

Background – An acquisition, then a brief

Health Carousel acquired Lucidity in May 2019, a platform that connects physicians with part-time and locum tenens work. We joined in July 2019 as their design and technology partner. Their jobs and their physicians lived in several different databases, so the work had to connect to what was already there.

Process – A proof of concept

Our part was both halves of the work: what it looks like, and how to build it. We designed and built a proof of concept: a small, mobile-first web app on Next.js, with Airtable as its data layer. That kept it quick to change and easy for the team to read, with no separate backend to run.

We then expanded it and applied it to the real app. We also designed the ads and landing pages that pointed people at it, which is its own story.

Solution – Into the real app

From the proof of concept, the work grew piece by piece:

• A lightweight web app that let people respond to a job straight from an email.
• Data pipelines that pull jobs and people from several source databases into one place.
• A matching service that pairs them on rules the client defined and keeps track of every match.
• An internal tool, designed by us, for the client's team to review and act on matches.
• A two-way integration with their CRM, HubSpot, so the matches reached the tools the team already used.

What this shows

This is the kind of work we do under Platforms & Systems: we design what a product looks like and engineer how it is built. Here that meant front-end engineering in JavaScript and Node.js, lightweight services, data pipelines and integrations that slot into existing infrastructure, and the interface design that makes them usable. The product belongs to Health Carousel, so this page describes the work and the skills involved, not the workings.

Several of these tools are no longer live, but they served their purpose: they helped get Health Carousel's locum tenens business to what it is today, Caliber Healthcare Solutions.