Background – From fan blog to rehaul

Eleven Warriors was founded in 2006 by Jason Priestas as a way to stay connected with Ohio State fans. The site quickly grew beyond a personal blog and by 2010 needed a full rehaul to support community participation and a modern responsive experience.

Process – A close collaborative with a clear vision

The project was collaborative from day one between Studio Elsa, founder Jason Priestas, and creative director Walt Keys. Eleven Warriors handled the Drupal implementation, while Studio Elsa led information architecture, user experience, interface design, and strategic recommendations.

We reviewed the competitive landscape, including SB Nation and Polygon, and translated findings into wireframes and user flows.

Solution – The fan at the center of the design

The redesigned platform introduced user registration, forums, polls with comments, and a responsive layout for every viewport. The goal stayed consistent: improve the overall user experience for Eleven Warriors' audience.

"The new look really legitimized us ... Studio Elsa were sharp, creative, flexible and really understood what we needed." – Jason Priestas, Founder, Eleven Warriors

Years later, the experience remained relevant and functional with incremental enhancements.